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Our Mission

Falcon Insurance Services is dedicated to providing tailored insurance solutions that protect what matters most to you. We believe in personalized service and strive to understand your unique needs to offer the most suitable coverage. Our team is committed to making insurance simple, accessible, and reliable for everyone.


Ed Cuellar 

Ed Cuellar, founder of Falcon Insurance, started his career in 1980 with Farmers Insurance.


Ed Cuellar

Ed Cuellar sets off and forges his own path. Starting Falcon Insurance in 2007


Mercedes Villarreal

After 15 years in the insurance industry Mercedes Villarreal becomes Partner.


George Hinojosa

John Chan

After over 30 years, Ed Cuellar makes the decision to retire and add 2 new partners, George Hinojosa & John Chan.

Meet Our Team


Mercedes Villarreal

Mercedes has 20 years experience in the insurance industry and has been with the agency since 2002.


Amy Vera

Amy has 20 years experience in the insurance industry. She has been with the agency since 2017.

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